We have a "gut" feeling that Kierra Sheard-Kelly was surprised by fans initial reaction to a recent social media post of hers.
In the post, Kierra shared a cute photo of herself with her husband and daughter at Disney.
While the picture seemed benign enough, the caption caught a few fans off guard.
In the caption, Kierra stated, "The joys of being a wife and mother, the whole household has been in my guts! Hooraaaay!"
Many fans took the phrase "been in my guts" to mean something naughty, a reference of intimacy between she and her husband Jordan Kelly.
But after a couple of days, Kierra stormed back, re-defining the word "guts.
She created the acronym for “guts” to mean “God’s Up to Something” to re-contextualize the meaning of the word "guts."
Kierra even released a new clothing line and song to accompany the acronym G.U.T.S.
In her song, Kierra sings:
"I be running my mouth because I know whose I am. Try to keep up if you don’t understand. I don’t answer to nothing that don’t come from my Father. It’s never good enough for them, then why should I bother. All it’s going to do is lead me to acting up. I don’t want to fight you because I’m covered by the blood. I know He’s guiding me. Redirect my energy. So, if I fall or if my back’s against the wall, as long as I know God’s always up to something. Don’t understand what it does, but I know it’s something.”
I guess the joke is on fans because Kierra is a Marketing GENIUS! She quickly capitalized on a potential controversy and redefined it in her favor.
And yep, that took creativity, quick thinking, and... guts!
Kierra Sheard G.U.T.S. merchandise can be purchased at Kierrasheard.com.
Kierra don't pay these crazy people, just be happy, enjoy your family.